The move has been taken to reflect the company's international expansion and group status.

Established in Dubai in 1976, ENG has flourished alongside the Emirate itself and the past 32 years have seen it evolve from a small family business into a multi-division company on a global scale.

The new brand portfolio will encompass separate divisions all under the ENG umbrella - ENG Outdoor (previously Emirates Outdoor), ENG Digital (previously ABC Digital), ENG Consultancy, ENG Industries (previously ABC Industries), ENG Media, ENG Print (previously ABC Digital Print), ENG Signage.

The change also comes ahead of the official launch of ENG into Egypt and Kenya planned for April 2008 - another stage in the company's aggressive plans for international growth. Having long established itself across the Emirates and subsequently Oman, Bahrain and Kuwait, ENG also boasts offices in China, Pakistan and the UK.

Other recent acquisitions by ENG promise to take the company in new commercial directions during 2008. Under the helm of Group CEO Rehan Merchant the company has interests in television through Max Media (Star TV Network, Fox Sports and Neo Sports), broadcast (Coast 103.2fm) and most recently, 100 Publishing.

Mr Merchant says;

'By consolidating all our previous offerings under one brand we are in an even stronger position to provide exceptional value and premium service to all our clients across the portfolio. Service always has been, and will remain, paramount to ENG.'

'Our short history has already seen us evolve into an international success story and one of the fastest growing visual communications companies in the world; now 2008 will see ENG develop even further beyond people's expectations.'

Clients include Etisalat, Samsung, Etihad, Kempinski Hotels and Jumeirah Group.