June 03 – 2002

 

Emirates Neon has partnered with Belgian’s Barco Media, one of the world’s leading electronic display manufacturers, to launch screens that propose significant benefits over plasma screens reviously used in Airports.

'Major airport expansion is underway in Dubai, Bahrain and Qatar as government's seek to attract more visitors, particularly tourists. Every effort is being made to ensure all facilities, including indoor advertising, match those found in the world's leading airports,' said Rehan Merchant, Executive Director, Emirates Neon.

'Our research tells us many regional airports are using displays based on plasma technology which has high maintenance and other associated costs. These new screens not only improve the image quality but also save operators and their clients money.

'We are confident, as more Middle East airports are redeveloped or expanded, or new and larger ones are built, these screens and our successful track record in the signage and indoor advertising sectors will enable us to win significant future business,' said Merchant.

'At Barco Media we are convinced that our display technology is changing the way mass communication is practised. Our networked or standalone display solutions lend themselves perfectly to be used as advertising medium and, as such, have already attracted the attention of many of the world's leading outdoor media companies,' said Dil Akbar, International Sales Manager, Barco Media.